The Challenge

Rebrand SAIT’s iconic coffee house, The Odyssey, while keeping its existing name and wordmark.

The Solution

Working within the constraint of an established name and wordmark, I was tasked with building a full visual system and secondary mark around it. Taking inspiration from the concept of The Odyssey voyage, I developed a modern, nautical-inspired brand featuring a compass icon, flowing wave patterns, and custom illustrations.

The dynamic identity was applied across to-go coffee cups, thermal mugs, apparel, stickers, coffee bean packaging, and custom murals throughout the space.