The Challenge

Transform SKA Thermal Spa’s initial identity into a fully realized, high-end brand experience ahead of its grand opening.

The Solution

Partnering with the SKA leadership team, Press & Post built a comprehensive brand framework designed to reflect the spa's serene, modern atmosphere. We established the brand’s positioning, voice, and tone, translating that strategy into a sophisticated visual language.

From there, we developed and executed touchpoints across the entire customer journey—including a custom website, digital ad campaigns, social media templates, print collateral, gift card packaging, and environmental signage. Ahead of the launch, we also art-directed a full photography shoot. The resulting imagery became the foundation of our pre-launch digital campaign, delivering SKA’s highest-performing social media engagement compared to other photoshoots.