The Challenge

Expand Press & Post’s visual identity to reflect its evolving strategy while maintaining the established logo.

The Solution

To align our visual identity with our brand voice and positioning, I helped translate our core traits into a cohesive design direction, pulling inspiration from design styles that felt both authentic and forward-thinking. Taking cues from traditional print media, we developed a dynamic, newspaper-inspired aesthetic that honours the agency's roots while feeling fresh and modern.

I developed the updated colour palette, typography guidelines, and supporting graphic elements, then applied the new system across key touchpoints—including our website, social templates, custom stationery, and client gift packaging.