The Challenge

Create a logo and label system for Holly’s new candle side hustle—a passion project built on giving back to the community.

The Solution

We started in Holly’s kitchen back in 2016, collaborating to finalize the company name before jumping into logo design and product labels. As Milkjar grew from a passion project into a full-scale brand, our work expanded into diffusers, custom candle vessels, and custom packaging. Beyond the core product line, I also designed dozens of co-branded labels for personal and business collaborations, spanning everything from weddings to real estate.

After a few years of growth, we updated the brand identity. We gave the logo, labels, and packaging a modern refresh—shifting from rustic to clean, elevated, and fun.

Little did we know back in 2016 just how far this kitchen-table idea would go!