The Challenge

Create custom apparel for hundreds of diverse businesses while continuously evolving Local Laundry’s in-house brand identity and unique business sub-brands.

The Solution

For five years, I led custom clothing collaborations for Local Laundry. Every project started with deep-dive client consultations to translate their vision into designs that respected their brand guidelines while delivering on their unique ideas.

Stepping into a full-time role in 2021, I expanded my scope to become Brand Manager and B2B Account Manager. Alongside managing client partnerships and product development, I developed distinct visual identities for Local Laundry’s growing portfolio of sub-brands.