The Challenge

Create and brand Calgary’s first-ever hot dog festival, supporting dogs!

The Solution

What started as an idea within the Press & Post team quickly evolved into a full-scale charitable festival. The design team collaborated on the logo, branding and design for the festival. The logo: weiner shape-inspired banner. The colour palette: a classic hot dog colour combo of mustard, ketchup, relish and bun. The fonts: fun and approachable.

We rolled out the entire festival identity, including building the festival website, social graphics, kick-off event signage, participant collateral, and a strategic partner toolkit to help participating venues succeed.

For our inaugural year, we partnered with PALS (Pet Access League Society), raising over $14,000 for their therapy dog programs, which means more than 14,000 hot dogs were sold across Calgary in just two weeks!