The Challenge

Build out a comprehensive visual identity for Cornwall Centre using only their existing logo and gift card as a starting point—extending the brand across web, social, signage, and other print materials.

The Solution

I used the center’s gift card artwork as the anchor to extract a updated color palette and custom pattern system. Paying homage to Regina’s nickname as the "Queen City," the pattern incorporates a crown motif that can be customized with unique icons for seasonal campaigns and events.

I rounded out the visual identity with an approachable, highly-legible typography. Since the rollout, we have designed hundreds of collateral pieces ranging from large-scale hoarding and event signage, to leasing decks, website refreshes, and digital graphics.