The Challenge

Brand and launch an internal campaign for the Calgary Winter Club to inform members about the Master Expansion Plan and secure their vote of approval.

The Solution

To help members embrace change, we tackled their concerns head-on through targeted messaging and a unifying campaign title: “Frame the Future: Your Club, Your Legacy.”

I established the full visual brand identity, designing logos, custom icons, color guidelines, and supporting graphic elements. The campaign was brought to life across digital and physical touchpoints, including a custom website, event signage, proposal documents, screens, and editable templates for internal use.